Kathleen B. Yip
Global Sr. Broadcast Consultant
November 2012 – Present
Cost Consultant. Offer cost controlling solutions and production efficiencies.
Dir. of Broadcast Production/Executive Producer
IW Group, Inc.
December 2001 – March 2012
Built the Broadcast department from the ground up. Hired Sr. Producers, in-house editors, directors etc. Implemented processes and procedures for the agency. Held trainings for the agency to understand the production process. Regularly updated the creatives by having screenings to see Directors, SFX, CGI, Graphics, Music and post work.
The clients I worked with on TV commercials, DRTV, Animation, Long format videos and edits were Farmers Insurance, Census, Southern California Edison, Walmart, McDonald's, MetLife, Anti Smoking, WAMU, Army, Daimler Chrysler and First Five of California, Financial institutions. Also interactive for Farmers, MetLife and McDonald's.
The agency won awards for McDonald's, MetLife and Anti Smoking.
Extensive experience & contacts working in Asia, India, Canada, Australia and the USA.
Foote, Cone & Belding
February 1999 – December 2001
Produced TV and Radio spots.
January 1999 – January 2001
Produced Sizzles and TV commercials in house.
REFERENCES provided upon request